ELM Announces New Name and Logo

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Tuesday, April 1, 2014

ELF - cropped

On Tuesday, April 1, Extraordinary Lutheran Ministries announced their new name, Extraordinary Lutheran Federation (ELF), to reflect their expanding mission.  ELF also revealed a new logo, an adorable woodland creature.

“Once we started discussing new name options, we quickly settled on ELF,” said executive director Amalia Vagts. “We wanted to keep consistency in our name. It was just pure luck that in our research, we learned that the elf has long been recognized as the LGBTQ one among all magical creatures.  I live in Decorah, Iowa, so I was hoping there was a way for it to be a nisse, but they really don’t have the same connection to our work as elves do.” Vagts added that she still recommends putting a nisse in your window and treating it kindly.

ELF Program Director Jen Rude shared her enthusiasm about the change by announcing that ELF will be distributing pointed shoes and little hats for all members of Proclaim. “Elves are cute, outspoken and just a little bit mischievous,” said Pastor Rude. “I say, if the pointed shoe fits…wear it!”

Vagts and Rude added in unison, “APRIL FOOL’S!”

(This April Fool’s Day post written in the spirit of one of Extraordinary Lutheran Ministries’ core values to have fun while doing important work. We thank ELM friend Bennett Falk for helping us to remember to have fun! You can learn more about our work at www.elm.org).